CRUCIAL AD METRICS FOR DIAGNOSING BOTTLENECKS

Highlighted Green = Custom Metric you have to add

1. Cost Per Result (CPL) – Cost Per Lead

2. Hook-to-Lead Efficiency

3. Video Hook Rate

4. Link CTR

5. Opt-in Rate

6. Cost Per Link Click (CPC - Link)

7. CTR (All)

8. Frequency

9. CPM

10. Cost Per Click (CPC - All)

HOW METRICS RELATE TO EACH OTHER

How Video Hook Rate & Hook-to-Lead Efficiency Work Together

How Link CTR & CTR (All) Interact